Curriculum

  • 1

    Get Started

    • Facilitator Intro Video

    • About the Facilitator

    • Learning Objectives

    • Course Outline

  • 2

    Online Module

    • Video

    • Presentation Slides - PDF

    • Reading Materials

    • Quiz Assessment

  • 3

    Live Session

    • Topics for Discussion

    • Registration Details

    • Live Session Video Recording

  • 4

    Course Evaluation

    • Evaluation Details

Facilitator

Facilitator

Machell Evans

Machell Evans is the Founder and Business Development Director at DNA Marketing Limited. She is a distinguished marketing professional that has worked across several industries; including Manufacturing and Healthcare. She has worked with brands, such as; Pepsi, KFC, The Best Dressed Chicken. Her belief is that the practice of marketing is iterative, and its evolving nature affords us the opportunity to develop and utilize essential skills, such as; critical thinking, research, creative writing, networking and negotiating to create and tell a dynamic brand story. Machell is also a writer and trainer dedicated to the empowering young adults and entrepreneurs. She has delivered over thirty workshops in the area of Personal Development and Marketing and has written training material on Entrepreneurship, Social Media Marketing, Online Security and Marketing.